Mabel García, known as La Merluza Creativa, is a graphic designer and lettering artist from Valencia (Spain).
With the soul of an eternal learner, she is always discovering and exploring new styles and disciplines, which helps her grow as a professional and motivates her to face each new project with greater determination.
Her skills include calligraphy, lettering, digital and print design, motion graphics, and 3D modelling and animation.
What initially inspired you to start lettering, and how did you discover your passion for it?
I have always been interested in the world of letters; in fact, I studied journalism, and although it is another way of writing, I have always liked being able to communicate.
Perhaps the initial inspiration comes from my brother since when we were little, I was so focused on the world of graffiti that it indirectly made me pay attention to this wide world and want to drink from it in some way since, at school, I already decorated all my notebooks with lettering pieces.
How do you stay inspired and motivated when facing creative blocks or challenges in your work?
When I have a creative block, the first thing I do is disconnect from the internet. I go outside, walk, read, go see an exhibition, or just sit quietly and drink a coffee.
I think it's important to give your mind some breaks and seek creativity away from the screen. It is also very useful for me to look through the lettering books that I have on my shelf or the compilations of pieces by great artists, which are always inspiring.
What are some essential techniques or skills that you believe every lettering artist should master?
It is always important to start from the base, and the base of lettering is calligraphy. It is very important to have a good foundation in calligraphy. You don't have to master all the styles by any means, but at least know them.
Knowing the rules, the terminology, and what is right and what is wrong is key to later making good lettering pieces.
If you don't have a good base, you can't correct errors.
What resources or tools have been most helpful in enhancing your lettering skills?
As a tool to make a lettering piece, I think you should always start with the analog part with a pencil and paper, and once you have a clear sketch, transfer it to the digital tool of your choice. In my case, the Procreate app helped me move forward in a more comfortable and faster way since it makes the work process much easier when it comes to seeing the final results.
I think that regardless of whether the piece has to be vectorized or not, digital illustration applications facilitate the creative process.
How did you transition from lettering as a hobby to making it a sustainable business?
Well, when I started in the world of lettering, I already had my focus focused on graphic design, so I just had to gradually introduce lettering into my work process and into my professional assignments until they finally started to reach me and get commissions due to interest in my lettering pieces.
I think it is a hard road because there is a lot of competition, and in recent years, it has grown a lot, but if there is effort, it is very rewarding.
What does being part of an online lettering community mean to you, and how has it impacted your journey?
I think it is important to be connected to other professionals and artists in one way or another since there are always things that can be improved, and you always have to continue learning. The community of professionals that you have around you is important as inspiration.
At the end of the day, everyone has to find their own voice and being in a good professional community can greatly enrich your work.
Personally, I love belonging to the Typism community not only because of the support that comes with being able to see your work published (in my case, in books 6, 7, 8, 9, and 10) but also because it is a source of inspiration and it is supportive to have so many people who are passionate about the same thing as you.
What future goals or projects do you have for your lettering career, and how are you planning to achieve them?
Well, recently, I have been training in motion graphics and 3D design to be able to tackle animation and 3D projects, and that is the path I would like to grow from now on. I know that starting out in a new discipline is difficult, but I have a great learning path to follow, and I want to travel it with determination and a lot of work.
Dream Project or Collaboration
I would love to collaborate on a project with greats like Daniel Hosoya, Mark Caneso, Ian Barnard, Nubikini, Aurelie Maron, Luca Barcellona or the great Álex Trochut, but those are already big words, hehe
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padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403773330 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403751534 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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