Maria Montes is an independent lettering designer and illustrator specializing in branding, typography, and calligraphy education. She is committed to continuous learning, sharing knowledge, and creating emotion through her work.
Currently, Maria divides her time between Melbourne and Barcelona, collaborating with brand design agencies to develop identity systems with emotionally charged visuals, including display type, logos, monograms, lettering, illustrations, patterns, packaging, and digital assets.
What initially inspired you to start lettering, and how did you discover your passion?
I fell in love with lettering through the work of Alex Trochut, Gemma O’Brien, and Ken Barber. At that time, I was studying typeface design and discovered that releasing a font was a very long process.
In my day job, I designed textiles all day, every day, which I enjoyed very much. Then, I lost my full-time job and decided to combine my current skills: writing letters, designing type, and illustrating. This resulted in my first lettering piece in homage to Jan Tschichold.
This first exercise sparked a huge fire inside me, and I created a collection of six illustrated cocktail artworks for my first solo exhibition, “Breaking The Ice.”
How do you stay inspired and motivated when facing creative blocks or challenges in your work?
I am a very curious person and interested in many topics. When I feel a creative block, I try to put into practice one or many of the following:
— Go out and look up. Extend your perspective. Be in touch with nature and the wildlife and marvel at it. Remember how small you are and the privilege of being alive.
— Go to an art exhibition, a live music gig, the movies, or the theatre. Stay in touch with a culture that has nothing to do with lettering. Get out of your creative bubble.
— Read, read, read. Read about topics that are not directly linked to your practice. One of my personal interests is creative mental health, and I learn about it constantly.
— Go to a bookstore and get inspired by beautiful contemporary work. This can help reignite the fire inside you and show you the current trends in the editorial world.
— Keep a diary of your own thoughts. Things that seem trivial now may lead you to a surprisingly good idea in the future.
— Follow your curiosity, and keep pulling the thread, even if it’s taking you to very unexpected IRL or digital destinations.
Can you describe your process for developing and refining a new lettering style or project?
These are some steps I follow when creating work:
Concept
- What is the idea behind the design?
- What do we want to communicate?
- Who is the audience?
Context
- Where is the design going to be applied?
- Is it for a large billboard?
- Is it for a business card application?
- Is it for both?
Longevity
- Is it a temporary application?
- Daily newspaper?
- Weekly or monthly magazine?
- Is it for years, like a book cover or a music cover?
- Is it permanent, like a logotype?
Initial Creative Process
Most of my lettering projects are informed by my own calligraphy. I often start with a very rough calligraphic sketch where I study the letter combinations and the context for the design.
I can craft three rounds of hand sketches, refining and finessing each round while thinking with my brain and my hand simultaneously. This can save me a lot of time in the digitisation process as I envision the final forms and the DNA of the design while refining it by hand.
Refinement
Depending on the characteristics of the job, I digitise my work by vectorising it with Glyphs, redrawing it with Procreate, or a combination of both.
What resources or tools have been most helpful in enhancing your lettering skills?
Consistency: Drawing and writing on a regular basis for years.
Learning to See: Developing observational skills and analysing why a design works or doesn’t. Developing taste.
Visual Library: Creating an eclectic visual library of styles.
Go Back to the Future: Studying the writing and design masters.
Finding Your Voice: Archiving visual and content material that deeply resonates with you and asking yourself why.
What advice do you have for lettering artists looking to diversify their income streams beyond freelancing??
For the first eight years of my independent career, I taught calligraphy at my studio in Melbourne. This gave me great satisfaction as I loved it, kept me very social on a weekly basis (which I love and need), and provided stability and the power to refuse projects if I felt I wasn’t the best fit for them.
Currently, I offer pre-recorded calligraphy courses, online live education, licensing my illustration work, and monetising my YouTube channel, where I offer free educational resources.
Can you share a success story or milestone in your career that you're particularly proud of?
In 2022, my partner and I transferred Rotson Studios, a co-working space that we had been running for eight years. We stored everything we owned and began a nomadic journey outside of Australia.
My in-person calligraphy education—massively disrupted by two years of strict restrictions in Melbourne—transitioned to an online education business. This shift opened worldwide opportunities but also resulted in the loss of many Australian students who only considered the in-person format.
We have been moving around for the last two years, changing accommodations every one or two months, crossing continents, and figuring it out as we go. In the middle of all this, I was commissioned an editorial piece by Pentagram. I completed it and recently received a Communication Arts Magazine and Type Directors Club typographic award of excellence … who is crying!? Not me, for sure!
Dream Project or Collaboration
I have been thinking about creating a couple of projects for a while. The first is writing a book, and the second is having my fourth solo exhibition. I don’t know how or when this will happen, but I’m putting it out there for the Universe to align a few planets for me!
We hope you enjoyed our feature interview with Maria Montes
For more of her work, visit Maria’s website or follow her on Instagram @iamariamontes
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margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403751534 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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