Troy Leinster is an Australian typeface designer living in the USA and the founder of Leinster Type.
Troy holds a Master’s Degree in Typeface Design from the Type & Media program at KABK in The Hague and a Postgraduate Certificate in Typeface Design from Cooper Union in New York.
He also teaches at Cooper Union and provides type design coaching through Typemasters.xyz, supporting designers through the process of developing a typeface from concept to release.
How do you stay inspired and motivated when facing creative blocks or procrastination in your work?
I realised a few years ago that creative block and procrastination come when I’m unprepared or low on energy. I had this revelation after meeting an artist on my way to grab a coffee one morning.
He was sitting on the side of the street with a complete setup—a small easel, a stool, sketching materials, a long-sleeved shirt, and a wide-brimmed hat. I could see he had put in a lot of effort before he had even started sketching, and I wondered where he got the motivation, so I asked him!
He told me he organizes his tasks according to the seasons. In Jersey City, where I’m currently living, the clear seasonal differences significantly impact his work. During the summer, he takes advantage of the beautiful weather and goes out every day with the perfect temperature. He maintains a list of locations he plans to sketch, knowing exactly where he’s headed each morning. He builds his collection of sketches throughout the summer, and it’s not until winter that he revisits those sketches and decides what to paint.
This shifted my mindset entirely about how to structure my type design workflow.
I now break down the process into manageable tasks and have identified the best time of day for me to work on each one.
I keep a running list of ideas for typefaces to draw from when I sketch in the morning, which helps me avoid procrastination.
I collect my sketches and revisit them when starting a new project. Creating distance allows me to view my ideas with fresh eyes, almost as if they were someone else’s work.
How do you approach continuous learning and skill improvement in your practice?
Teaching and coaching other designers keeps me learning and improving my process. If you ever get the chance to teach someone what you do and how you do it, you’ll find there are questions that come from many different perspectives, forcing you to have an opinion, a response, and a solution.
Lately, I’ve been investing more time in exploring new tools to broaden my experience and improve my processes. I’ve been using the same software package for many years to draw fonts, and I’ve recently found that the other option is a better solution for my workflow. Now I have experience in both packages, I’m able to help more of those with whom I share my experience.
Opening myself up to other options allows me to make more informed decisions.
What advice do you have for lettering artists looking to diversify their income streams beyond freelancing?
When I started freelancing, I went to the bank for a loan, and they told me I needed to get a full-time job because it was more secure. What I found was the complete opposite. Having one income stream, i.e., a full-time job, is very risky. Having multiple streams of income, i.e., freelancing, removes the risk of being laid off or finding yourself in a position of desperation. So, freelancing puts you in the perfect position to maneuver into other income streams.
I’m creating typefaces as a way to diversify. Every typeface I make creates a small passive income stream, which is slowly growing, while I still receive other forms of time-based income. It’s a slow journey, but it’s more fulfilling when you’re doing something you love.
Can you share a success story or milestone in your career that you're particularly proud of?
Starting a foundry has been a long-term goal of mine. I’m proud of where I am now because I was patient in achieving my goal. While I was envious of all my friends starting their foundries, I decided to take the time to collect the design experience I needed before launching.
I was fortunate enough to snag a full-time job at one of my favourite Type Foundries and learn from the experienced designers working there. Working full-time for seven years gave me a strong foundation in design, but I eventually realised that to develop further, I needed to step out on my own.
My typefaces are available to license at Leinstertype.com, where you can also download fully functional trial fonts to use in your speculative design work and client mock-ups. Soon, you’ll be able to license my fonts on Adobe Fonts and Sandoll Cloud, a leading South Korean type foundry with a focus on the Korean and East Asian markets.
Dream Project or Collaboration
I would love to see my Brisbane typeface or a custom version of it used by the city or in some way for the upcoming Olympic Games in 2032. I know this is a long shot, but one can only hope :)
We hope you enjoyed our feature interview with Troy Leinster.
For more of his work, visit Troy’s website or follow him on Instagram @leinstertype
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padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403773330 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1720403751534 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1720403751534 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403751534 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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