Wes Franklin is a lettering artist and muralist based in Bendigo, Australia, known for his meticulously crafted logotypes and meaningful, lettering-focused murals.
Wes also teaches typography at Collarts in Melbourne and runs mural painting workshops for high school students.
Can you share a pivotal moment in your lettering journey that significantly influenced your artistic style?
Five or Six years ago, flourishes terrified me! I was always drawn to flourished styles of lettering, but I avoided drawing them myself because I had never been taught how to add flourishes correctly.
One day, I decided it was time to learn to flourish. I spent a couple of weeks studying the work of accomplished artists like Ken Barber, Dan Forster and Jed Chisholm. I practised by creating a number of lettering pieces, starting with simple flourishes and gradually getting more complex—and more confident!
These days, I incorporate flourishes into my lettering whenever possible!
How do you stay inspired and motivated when facing creative blocks or challenges in your work?
This is something that I’ve been wrestling with lately. Winter has felt extra cold and miserable this year; my client work has been slower than usual, and I’ve hit a creative slump.
After feeling sorry for myself for far too long, I finally picked up an (Apple) pencil and decided to try and sketch my way out of this slump. And it has definitely helped. Sketching for the fun of it, not for client projects or social media ‘content’, has helped me feel more positive and motivated.
Getting outdoors in nature and spending less time on my phone and social media has also helped.
What are some essential techniques or skills that you believe every lettering artist should master?
Maybe this doesn’t apply to every lettering artist, but I think an essential skill is being familiar with and able to draw many different styles of lettering.
I know some lettering artists are known for a particular style, and that works for them. But I want to be able to draw whatever style is best suited to the project at hand.
Can you share an example of a project or challenge that pushed you to grow as an artist?
This year, I found myself running mural painting workshops for high school students. Normally, I like to be very organised and have full control of my murals, but working with students has forced me to relax a bit and develop a process that allows for when things don't go as expected!
I've enjoyed passing on the skills that were passed on to me and seeing the students engaged and working as a team. Running these workshops has given me confidence as a group facilitator and mentor.
How did you transition from lettering as a hobby to making it a sustainable business?
About seven years ago, I worked as a graphic/web designer, and lettering was my hobby. As my lettering improved, I started incorporating it into some of my design projects.
For logo projects, I would present a few options, one of which included hand lettering. As I grew in confidence, I convinced my clients that the hand-lettered option was most effective for their brand/business (and it usually was).
After a few years, I had a small portfolio of hand-lettered logos. I shared these consistently on social media and eventually started picking up similar work (this was back when Instagram wasn’t broken and people actually saw what you posted).
These days, logotypes are my favourite type of client project to work on, and just recently, I’ve had a few of them published in LogoLounge Book 14.
Can you share a success story or milestone in your career that you're particularly proud of?
Earlier this year, I had the privilege of speaking at the ATypI conference in Brisbane, an international typography conference held in Australia for the first time.
The highlight was hanging out with a bunch of my type and lettering heroes, many of whom I now call friends.
My talk, ‘The Role of Typographic Murals in a Regional Community Context,’ explored my journey over the last six years living in the regional town of Bendigo and some of the community mural projects I’ve been part of.
Dream Project or Collaboration
I'd love to create lettering for an ethical outdoor brand—obviously, Patagonia would be amazing, but there are lots of smaller brands doing good in the world.
We hope you enjoyed our feature interview with Wes Franklin.
For more of his work, visit Wes’s website or follow him on Instagram @wj_franklin
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padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1720403751534 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1719902569227 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1719902569227 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1719902569227 { text-align: left; } } #block-1719902569227 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1719902569227 .btn--outline { background: transparent; color: #68d3d7; } #block-1719902569227 .card__footer { color: } /* flush setting */ #block-1698111760405 { padding: 0; } /* margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698111760405 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698111760405 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 16px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698111760405 { text-align: ; } } #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: flex-start; } #block-1698111760405 .image, [data-slick-id="1698111760405"] .image { width: 100%; overflow: hidden; border-radius: 0px; } #block-1698111760405 .image__image, [data-slick-id="1698111760405"] .image__image { width: 100%; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 0px; } #block-1698111760405 .image__overlay-text, [data-slick-id="1698111760405"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1698111760405 .block, [data-slick-id="1698111760405"] .block { display: flex; justify-content: center; } #block-1698111760405 .image__overlay, [data-slick-id="1698111760405"] .image__overlay { opacity: 0; } #block-1698111760405 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ #block-1698913035794 { padding: 0; } /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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