IWD 2025 Feature: Hannah Buchanan
Mar 07, 2025
For the sixth year in a row, Typism is partnering with International Women’s Day to encourage lettering artists worldwide to unite and #AccelerateAction with a yearly lettering challenge.
This year, we invited the Typism Community to create launch images for the yearly challenge, which we are featuring weekly in the lead-up to International Women’s Day on March 8, 2025.
Featured IWD Accelerate Action artist is Hannah Buchanan | @hb_lettering
What is the concept behind your design?
The struggle for gender equality can often feel a lot like that breathless moment at the top of a roller coaster when time seems to stop. You cycle through a mix of anxiety, resolve and excitement. It can be very scary before the ride begins, but once the brakes come off and you feel that first swoop in your stomach, you know that each twist and turn will get better.
I wanted my piece to really emphasise, movement and a sense of scale. So one half of my lettering is sans-serif and structured, mirroring the scaffolding in the illustration. The other half features large swashes and curves to show momentum. My style often blends illustration and lettering together, which I did in this piece to give a sense of playfulness and character.
What was your process for creating the artwork?
My process always begins with a mind map, interrogating the most important words in the brief and what they mean. Then, I will start drawing little thumbnails in Procreate, narrowing down and picking out the most successful concept.
Then I'll draw out how I want my final composition to look, refining again and again until I have a sketch I'm happy with. The next step is blocking out all the elements and choosing a colour palette. Colouring and shading come next, which I find is often the most difficult part of the process.
Then my favourite part is to add details that really finalise everything, for this piece that was the character line art and the more intricate shading on the Lettering.
What does it mean to you to Accelerate Action?
To me, Accelerating Action means building on previous momentum and continuing even if it's difficult. Every time anyone pushes women's equality forward in some way, it is important to build on their actions.
As a society, we need to keep the ball rolling and, wherever possible, speed that movement up.
What does International Women’s Day mean to you?
International Women's Day reminds us to always listen to and learn about the myriad of different experiences women around the world are having. This is a crucial part of intersectional feminism, which aims for the equality of ALL genders and, in turn, betters human society.
Your IWD lettering contributes to Accelerate Action for gender equality.
Thank you to all the lettering artists who created launch images for International Women’s Day.
Join the challenge for #IWD2025 in March (and throughout 2025) by tagging #IWDtypism #AccelerateAction on Instagram.
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padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733287900191 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1709512254622 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1733890454121 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733890454121 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1733890454121 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733890454121 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733890454121 { text-align: ; } } #block-1733890454121 .block, [data-slick-id="1733890454121"] .block { display: flex; justify-content: flex-start; } #block-1733890454121 .image, [data-slick-id="1733890454121"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1733890454121 .image__image, [data-slick-id="1733890454121"] .image__image { width: 100%; } #block-1733890454121 .image__overlay, [data-slick-id="1733890454121"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1733890454121 .image__overlay-text, [data-slick-id="1733890454121"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1733890454121 .block, [data-slick-id="1733890454121"] .block { display: flex; justify-content: flex-start; } #block-1733890454121 .image__overlay, [data-slick-id="1733890454121"] .image__overlay { opacity: 0; } #block-1733890454121 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1733890486572 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733890486572 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1733890486572 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733890486572 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733890486572 { text-align: ; } } #block-1733890486572 .block, [data-slick-id="1733890486572"] .block { display: flex; justify-content: flex-start; } #block-1733890486572 .image, [data-slick-id="1733890486572"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1733890486572 .image__image, [data-slick-id="1733890486572"] .image__image { width: 100%; } #block-1733890486572 .image__overlay, [data-slick-id="1733890486572"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1733890486572 .image__overlay-text, [data-slick-id="1733890486572"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1733890486572 .block, [data-slick-id="1733890486572"] .block { display: flex; justify-content: flex-start; } #block-1733890486572 .image__overlay, [data-slick-id="1733890486572"] .image__overlay { opacity: 0; } #block-1733890486572 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1733890492353 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733890492353 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1733890492353 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1733890492353 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733890492353 { text-align: ; } } #block-1733890492353 .block, [data-slick-id="1733890492353"] .block { display: flex; justify-content: flex-start; } #block-1733890492353 .image, [data-slick-id="1733890492353"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1733890492353 .image__image, [data-slick-id="1733890492353"] .image__image { width: 100%; } #block-1733890492353 .image__overlay, [data-slick-id="1733890492353"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1733890492353 .image__overlay-text, [data-slick-id="1733890492353"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1733890492353 .block, [data-slick-id="1733890492353"] .block { display: flex; justify-content: flex-start; } #block-1733890492353 .image__overlay, [data-slick-id="1733890492353"] .image__overlay { opacity: 0; } #block-1733890492353 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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