IWD 2025 Feature: Sam Dubeau
Feb 07, 2025
For the sixth year in a row, Typism is partnering with International Women’s Day to encourage lettering artists worldwide to unite and #AccelerateAction with a yearly lettering challenge.
This year, we invited the Typism Community to create launch images for the yearly challenge, which we are featuring weekly in the lead-up to International Women’s Day on March 8, 2025.
Featured IWD Accelerate Action artist is Sam Dubeau | @samdubeau
What is the concept behind your design?
I wanted the letterforms to be bold and powerful but still expressive, and their style was somewhat magical. I also landed on a fun colour application, with a bold dark chocolate-like hue for the letters themselves, then applied an unexpected combination of fruity orange and pink for the shading and highlights.
The letterforms also appear stronger, not only because of their weight but because they sit so tightly next to one another. And finally, I drew them with a strong forward slant to convey the message of taking action and moving forward with momentum.
What was your process for creating the artwork?
I always use Procreate for my letter illustrations. I usually begin with a few rough passes, as I did with this particular piece. I apply a grid to the canvas to follow and map out the letterforms. For this piece, I tried a few brushes with significant weight to capture the heavy strokes I wanted to create. I used a brush that maintained strong calligraphic contrast for thick and thin strokes.
Then, after a few passes with this brush, I switched to a less dynamic brush, but still with some contrast, to draw the outlines of the entire formation. Then, it's all about filling in the shapes, applying details and colour, and landing on the final result.
What does it mean to you to Accelerate Action?
To Accelerate Action means to speak up and support one another, not just through talk but through REAL action. It's taking steps together that move us in a better direction for the future. It's not passively waiting for something to happen but using our energy in all forms—creative, emotional, mental, and physical—to create change for ourselves and others.
What does International Women’s Day mean to you?
It's powerful to recognize our achievements and how far we've come while also acknowledging that the fight for women's rights and equality continues today. Looking back on history (often a not so distant one, when you consider women couldn't own a business legally until the late 80s, for example) and where we are today, there's much more progress to make, and on so many issues—from our bodies to equal pay. This is why a day like International Women's Day is important, beyond just a single calendar date.
Process Video
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Your IWD lettering contributes to Accelerate Action for gender equality.
Thank you to all the lettering artists who created launch images for International Women’s Day.
Join the challenge for #IWD2025 in March (and throughout 2025) by tagging #IWDtypism #AccelerateAction on Instagram.
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padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1733287900191 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1709512254622 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709512254622 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1709512254622 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1694873394061 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1694873394061 .block { /* border settings */ border: 0px solid #ffffff; border-radius: 0px; /* background color */ background-color: ; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1694873394061 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1694873394061 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1694873394061 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1709545217602 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709545217602 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1709545217602 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1709545217602 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1709545217602 { text-align: ; } } @keyframes VOLUME_SMALL_WAVE_FLASH { 0% { opacity: 0; } 33% { opacity: 1; } 66% { opacity: 1; } 100% { opacity: 0; } } @keyframes VOLUME_LARGE_WAVE_FLASH { 0% { opacity: 0; } 33% { opacity: 1; } 66% { opacity: 1; } 100% { opacity: 0; } } .volume__small-wave { animation: VOLUME_SMALL_WAVE_FLASH 2s infinite; opacity: 0; } .volume__large-wave { animation: VOLUME_LARGE_WAVE_FLASH 2s infinite .3s; opacity: 0; } /* flush setting */ /* margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* border settings */ border: 1px none #68d3d7; border-radius: 0px; /* background color */ background-color: #FFFFFF; /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698919145984 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698919145984 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698919145984 { text-align: left; } } #block-1698919145984 .btn { border-color: #68d3d7; border-radius: 4px; background: #68d3d7; color: #ffffff; } #block-1698919145984 .btn--outline { background: transparent; color: #68d3d7; } #block-1698919145984 .card__footer { color: } /* flush setting */ /* margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1698913035794 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1698913035794 .block { /* default padding for desktop */ /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1698913035794 { text-align: center; } } #block-1698913035794 .btn, [data-slick-id="1698913035794"] .block .btn { color: #ffffff; border-color: #68d3d7; border-radius: 0px; background-color: #68d3d7; } #block-1698913035794 .btn--outline, [data-slick-id="1698913035794"] .block .btn--outline { background: transparent; color: #68d3d7; }
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